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White Knight SellingSM

White Knight SellersTM

White Knight LeadersTM

Selling the White Knight WaySM

I never have been able to understand why people can only see as far as the end of the day in which they are operating.  It astounds me even more how these same people can be motivated at all.  On a day-to-day basis, the job of running a business, selling and hanging on to your clients can be tough.


When I talk to these near-sighted people, I find them wallowing in their everyday problems. When I ask them why they continue to operate this way, they give me a strange look, as though there were no alternatives.


Knowing what you are trying to accomplish by doing the day-to-day “grunt” work supplies the motivation to continue striving for your goals.  What difference does it make on a daily basis what you have to do, if each day gets you closer and closer to the end-result?  What difference does it make if you are turned down or turned out by a close-minded prospect?  What sense is there in spending today “pouting” over what happened yesterday--or even worse, what “might” happen tomorrow?


There is an easy way to stay motivated.  There is an easy way to guarantee your success.  It is by building a goals program.  Goals keep you motivated through the dark days when you feel like you’re slipping and they provide you with the peak experiences on those days when you hit your target.  They give you the reason to move through obstacles, and not around them.  They answer the question, “Why?”  Goals do not have to be glamorous or earth-shaking.  They do not have to reach into the 21st century.  They just have to be yours.  Little goals.  Goals that take you through tomorrow, into next week, next month, and as far into the future as you dare to dream.


But...they must exist if you are to be motivated to achieve.  You can’t find them in a “Goals Store”.  You can’t borrow them from your neighbors.  You can’t send away for them from a catalog.  Where are they?  They are in your mind.  And how do you break them free?  By ignoring the chains you were given, by letting your mind’s eye soar, and catching, on small bits of paper, the picture you see-even if only for an instant.

I DARE YOU