Dad said ‘You get what you pay for.” He made that declaration when I was 10 years old in the context of the “cheap junk from Japan” that flooded U.S. markets in the late 60’s. Then in the 70’s I realized he bought all his new stereo gear from Sony...made in Japan. As Deming brought Quality initiatives to the Japanese, quality went up... so did prices.
Now I realize Dad was only partially right. I believe the rule should be “You Never Get What You DON’T Pay For.”
If you are known for best Quality, Service or Expertise... don’t erode that position by trying to be the cheapest. Doing so forces your positioning strategies to conflict.
The "You Get What You Pay for Myth"